For one luxury carmaker, it’s a race to reach fashion’s high end


By AGENCY

Since its 2021 runway show at its factory in Maranello, Italy, Ferrari has produced multiple fashion collections. Photo: Instagram/Ferrari Style

Ferrari is more than just a car company – it’s a lifestyle.

Or so said John Elkann, the CEO of Exor, the parent company of Ferrari, at a sports and fashion event held by The New York Times in Paris last month month.

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