Creative Hari Raya fashion collaborations help celebrate the season

Christy Ng's partnership with Jotun includes a limited-edition tote bag debuted ahead of Ramadan. Photo: Christy Ng

Every year in conjunction with Hari Raya, fashion brands take it up a notch by partnering up with other known names through creative collaborations.

For 2024, several brands, designers and personalities have launched unique campaigns as a run-up to Hari Raya.

A variety of styles

Footwear and accessories brand Aldo launched its Ramadan 2024 collection campaign titled “Everyone’s Invited”, an initiative that celebrates the profound joy of coming together.

The collection sets the stage with opulent silvers, golds and vibrant hues, and includes lavish statement pieces and luxurious jewel finishes adorning footwear, handbags and accessories for both men and women.

Read more: Hari Raya fashion collections bank on tried-and-tested colours and silhouettes

The footwear and accessories brand is collaborating with designer Syomirizwa Gupta on the Olalla RTW Raya 2024 campaign. Photo: Aldo

As part of this immersive campaign, the brand is collaborating with esteemed designer Syomirizwa Gupta for their Olalla RTW Raya 2024 Showcase.

The brand is also collaborating with local fashion label Larney for their Regal Raya 2024 campaign.

Aldo’s Ramadan 2024 collection campaign also includes a diverse lineup of influencers and tastemakers including Nadia Brian, Daniella Sya, Nia Atasha, Mia Sara Shauki, Mia Lateefa, The Sara Sisters, Fiza Thomas, Zulvanny and others.

Soft silhouettes

Homegrown fashion brand Whimsigirl celebrates the multifaceted nature of womanhood with the (Wo)manifesto campaign and collection.

The collection includes three distinct drops: Minimalis, a linen driven range in vibrant colours; Romantis, soft silhouettes and flowing fabrics; and Individualis, pieces that make a bold statement in cream and sand colour palettes.

An extension to the collection comes in the form of a partnership with Mei by Fat Spoon to create a special edition cookie box – Eid’s Ameizing Cookies – featuring two unique flavours: Earl Grey Pistachio and Genmaicha Cornflakes.

Bringing worlds together one beautiful bite at a time, this collaboration marks Whimsigirl’s first foray into the confectionery category.

Nostalgia of reunions

Local label Christy Ng’s ongoing partnership with paint and coating manufacturer Jotun includes their most recent collaboration debuted ahead of Ramadan.

A limited-edition tote bag, designed with the colours from Jotun’s Global Colour Collection 2024 palette, “Canvas” and inspired by the nostalgia of festive family reunions was introduced recently.

The artwork on the “Balik Kampung” tote bag is a modern interpretation of culture, deeply rooted in Malaysian heritage.

Read more: Beautiful fashion accessories help celebrate the spirit of renewal

Aiming to inspire homeowners with the brand’s selection of colours, the collaboration is also meant to remind them to reflect on the sentiments of this festive season and its cultural importance.

Star power

England-based footwear brand Clarks collaborates with power couple, actors Zahirah Macwilson and Aiman Hakim Ridza in welcoming Raya in effortless style.

The Clarks x Zahirah collection is designed to carry you seamlessly through every Hari Raya gathering, featuring footwear for ladies, men and children.