Social media users turn to high maintenance beauty routines to save time

The "high maintenance now to be low maintenance" trend is all about saving time in the morning. Photo: AFP

We're all familiar with batch cooking, which involves preparing the week's meals in advance, usually on Saturdays or Sundays, to save time and avoid grabbing a ready meal on the way home.

This practice has been popular in consumers' kitchens for some time, but it may now be making its way into their bathrooms.