China’s A-listers flock to Hong Kong for Pharrell Williams' fashion show


By AGENCY

Hong Kong actor Aaron Kwok arrives for the Pharrell Williams Pre-Fall 2024 Louis Vuitton menswear show in Hong Kong. Photo: AFP

Some of China’s most popular celebrities and K-drama stars gathered at Louis Vuitton’s first ever fashion show in Hong Kong, as the luxury brand seeks to boost business in the region.

Designer Pharrell Williams unveiled his Pre-fall 2024 men’s collection to about 1,200 guests, including Crouching Tiger, Hidden Dragon star Chow Yun-fat and popular South Korean actor, and brand ambassador, Song Joong-ki.

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