How non-fashion brands are cashing in on the fashion market

Did you know that Kodak has a range of apparel to its name? Photo: Kodak

National Geographic, Discovery, Nasa, Jeep, MLB and Kodak – what do they have in common? It may be hard to believe, but these brands are celebrated for their fashion offerings.

The trend started in South Korea back around 2020, where the Seoul style scene began paying attention to licensed brands co-opted into clothing lines.

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fashion , trends , streetwear


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