How non-fashion brands are cashing in on the fashion market


  • Style
  • Tuesday, 19 Sep 2023

Did you know that Kodak has a range of apparel to its name? Photo: Kodak

National Geographic, Discovery, Nasa, Jeep, MLB and Kodak – what do they have in common? It may be hard to believe, but these brands are celebrated for their fashion offerings.

The trend started in South Korea back around 2020, where the Seoul style scene began paying attention to licensed brands co-opted into clothing lines.

Start your ads-free experience now!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

fashion , trends , streetwear

   

Next In Style

Clothes and jewels of late fashion designer Vivienne Westwood headed for auction
Hits or footy fashion faux pas? Euro 2024 football kits that really stand out
Give leather a break and get carried away with the beauty of woven bags instead
Rattan gown by fashion designer Melinda Looi is a tribute to Malaysian artisans
Before the Olympics, there is the fabulous French fashion flex
How fashion houses are inspired by heritage for their Cruise 2025 collections
Ask The Expert: Advice from a top fashion model on how to elevate your look
Content creator Dr Shazril Shaharuddin shares his perspectives on parenthood
Try the 'double glossing' makeup trick to achieve fuller lips with no Botox
Nicol David talks fashion, plus her life after professional squash

Others Also Read