Malaysian fashion and beauty brands turn to local kuih for inspiration

Local label Wunderbath makes soaps in the shapes on local kuih. Photo: Wunderbath

Flora and fauna may provide endless print possibilities in fashion, but these days, the country’s rich culinary heritage is getting its own space on the design table.

Colourful and traditional delicacies are fast making their way onto prints and products that bridge fashion and beauty with the country’s vibrant food culture. From seri muka and tepung talam to kuih loyang and muruku, distinctive local food items are celebrated in visual and tactile ways.