Iman Kamarudin of local fashion label Petit Moi wants to make a positive shift

Iman Kamarudin says current consumers are more open to experiment with their looks and style. Photo: IMAN KAMARUDIN

Iman Kamarudin, 36, fell in love with Paris during her student days in London. Together with her Russian roommate (who was brought up in France), they went to the French capital often to observe its people and spend long hours at the parks and museums that dot the city.

Those trips brought Iman, who studied finance but was more inclined towards the arts, close to French fashion style – an effortless way of dressing that’s smart, seasonless and versatile for every woman, whether she is 20 or 60.