As K-drama stars and K-pop idols continue to dominate the global showbiz scene, luxury brands are certainly taking note and securing endorsement deals with the biggest stars in the industry. So far, this year has already seen a flurry of new endorsement deals among recording artistes....
Now it’s a South Korean actor’s turn to get the attention, as Ji Chang-wook has been announced as the latest brand ambassador for Rado – the Swiss horology icon best known for its inspired designs innovative movement and use of revolutionary materials to create some of the world’s most recognisable and durable watches.
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