We spend one sixth of our lives making ourselves beautiful, says a study

According to the researchers, women spend an average of nearly four hours a day primping, while men spend 3.6 hours a day on average. Photo: AFP

Attaining certain beauty standards requires time, a lot of time. We spend an average of one sixth of our lives on making ourselves look good, according to a study conducted by a group of international researchers.

Body hygiene, makeup, face and hair care, diet, clothing style, exercise: being beautiful requires time – and just as much energy.