From left to right: Cla Riedi, general manager of Tudor South-East Asia; Kung Suan Ai, marketing director of Pavilion KL; and Mukesh Valiram, executive director of Valiram. Photo: Swiss Watch
For the first time in the region, Tudor has brought the largest exhibition to Pavilion Kuala Lumpur. This is held in partnership with Malaysia’s luxury watch retailer, Valiram-owned Swiss Watch.
Guests will be able to take an immersive step into Tudor's world, as well as discover the watchmaker's storied history and the inspirations behind iconic timepieces.
The 288 sq m exhibition space (which runs until Oct 9) is anchored by the brand’s iconic colours black, red and white, exuding a bold and distinctive character – a true reflection of the brand’s innovative timepieces.
It is also elegantly furnished and designed, to provide a luxe environment for enthusiasts to experience the brand.
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The Tudor Black Bay GMT watches are among the timepieces on display at the exhibition. Photo: TudorTudor's adventurous spirit can be appreciated though history panels and films at the exhibition.
For example, the Six Decades of Tudor Divers’ Watches showcase marks the evolution of diving watches from each decade.
While it has provided the largest navies in the world with professional diving watches since the mid-1950s, newer watch designs are still able to capture the attention of contemporary watch enthusiasts.
Tudor's timepieces are also made for the real world.
The British North Greenland Expedition that took place 70 years ago represented a seminal moment for Tudor and its tool watches. It was one of the very first long-term tests, under real-world extreme conditions, implemented by the brand.
To mark the 70th anniversary of the expedition, Tudor presented the Ranger model, a tool watch celebrating the spirit of this daring adventure – redesigned for the modern explorer in everyone.
These all embody the brand's philosophy, which is to draw inspiration from heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity.
By using the tagline #BornToDare, Tudor celebrates the adventures of daring individuals who, over the years, have achieved the extraordinary on land, ice, in the air and underwater, with a gorgeous watch on their wrists.
The exhibition also offers a glimpse into the lives of the Tudor #BornToDare ambassadors: footballer David Beckham, musician Jay Chou and rugby team All Blacks.
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According to the brand, the #BornToDare spirit also refers to the revolutionary vision of Hans Wilsdorf, the founder of Tudor, who dared to manufacture watches that are able to withstand the extreme conditions at an accessible price.
Other highlights to look out for include a showing of new Tudor watches.
There is the Black Bay Pro, an entirely new model with a dual time zone feature. Also explore the updated Black Bay line with the iconic Black Bay GMT model that is now available in a S&G (Steel & Gold) version, featuring warm colours and a vintage touch.
New versions are presented for the Black Bay Chrono S&G, as well as the Tudor Royal line, and the Black Bay 31, 36, 39 and 41 S&G models, featuring a curvy design and manufacture calibres.
