Why did Kanye West's relationship with fashion brand Gap fall apart?

The rapper, producer, fashion designer and mercurial personality inked a much-touted deal with Gap in 2020. The relationship did not last long. Photo: AFP

Kanye West and fashion brand Gap announced an end to their partnership on Thursday (Sept 15), with the artiste now known as Ye saying he plans to open his own stores.

"Gap left Ye no choice but to terminate their collaboration agreement because of Gap's substantial noncompliance," wrote the artiste's lawyer, Nicholas Gravante, in a letter, elements of which were seen by AFP.