Ariana Grande (left) and Rihanna are both well-known names in the fragrance industry. Photo composite: Filepic
Celebrities are certainly known for their endorsement of fashion labels. That said, the fragrance industry is also a big draw for famous faces.
Pay a visit to the beauty counters of your nearby department store and you will be greeted by scents associated with celebrities.
You can even find a few named after a big star – like Eau De Gaga, Intimately Beckham or Dolly: Scent From Above. It does not take much guesswork to figure out who they belong to.
UK website HeyDiscount recently released their report on the world’s favourite perfumes, and one interesting part of it touches on the top celebrity scents.
Read more: Johnny Depp to return as face of Dior’s Sauvage cologne after winning suit
The three names with the biggest draw are Ariana Grande, Billie Eilish and Rihanna. This ranking is said to be based on Google search data.
Grande attracted 4.4 million searches, while Eilish captured 1.3 million searches. Rihanna came in third place with 807,600 searches.
As a singer, songwriter and actress, Grande has had a long and fruitful career. She started at a young age, getting her first television role in 2009. She was just 16 years old at that time.
Grande is also rather accomplished in the world of perfumery. She has released 11 fragrances with various luxe brands. The first was in 2015.
Some of the most popular include R.E.M., Thank U, Next and Cloud, all of which are light, feminine and uplifting.
Eilish, on the other hand, is a newer face in the perfume game. The singer-songwriter launched her first in 2021 – the one and only so far.
“It’s just very cosy to me and sensual,” Eilish told Elle at that time. “It makes me want to be curled up at Christmas.”
Billie Eilish has released one perfume, but it has been a big hit. Photo: Filepic
Even with just a single product, she has managed to be among the top three of popular celebrities when it comes to fragrances. This just goes to show how much of a star power she has.
For Rihanna, it is unsurprising that she has a firm grip on the beauty world. Her Fenty Beauty brand is wildly popular for its range of cosmetics.
Rihanna’s first foray into personal care products was actually with perfumes. She released Reb’l Fleur in 2011, followed by Rebelle (2012), Nude (2012), Rogue (2013) and Rogue Men (2014).
Then in 2019, Rihanna launched her first fragrance under the umbrella of Fenty Beauty, Fenty Eau De Parfum.
It was a crazy success, selling out immediately upon release, and again, repeatedly after each time coming back in stock.
Read more: Footballer Son Heung-min shows off body for Calvin Klein underwear campaign
A Twitter thread started in 2019 even listed all the times Rihanna was referenced by other celebrities for smelling really good. She has been name dropped by Jennifer Lawrence, Ryan Seacrest, Nick Jonas, Cardi B and lots more.
Celebrity perfumes were seen as a huge trend in the 2000s – more so than the other decades, but it seems we can expect another boom.
We are now seeing Gen-Z influencers follow in the footsteps of past stars.
TikTok personality Addison Rae launched her own line of fragrance last year. Charli D’Amelio, who also built her fame through TikTok, introduced her own perfume just last month.
