How this Malaysian trio achieved their fashion dream despite the pandemic

The colourful clothing label was founded by three Malaysians during the pandemic. Photo composite: Umbi Kids

The pandemic has been tough on the fashion industry. In Malaysia, designers had to weather bad times, thinking up different ways to boost sales as people spent less on clothes during lockdowns.

A trio of entrepreneurial Malaysians however, did not see the pandemic as a stumbling block to their dream of starting their own fashion label.