Who runs the fashion world? Beyonce – now hailed as the 'queen' of streetwear

Searches for Telfar increased by 500% compared to the daily average the day after Beyonce's appearance on the streets of Brooklyn with the brand's bag. Photo: AFP

If brands spend millions of dollars hiring celebrities for campaigns and collaborations, it's because they contribute – greatly – to boosting their sales. And when it comes to this game, Beyonce can boast of being one of the world's most influential stars, especially in the field of streetwear.

This was seen in the social media frenzy that followed her appearance in the streets of Brooklyn carrying a Telfar bag.