Is this the end of trends? It may sound surprising, but a new study reveals that trends no longer interest young people in Japan, who prefer to choose their clothing in function of their friends and family, the design, what they plan to do during the day, or, of course, social media, rather than the brands or trends of the moment.
Ultimately, fashion could be set to become more of a means of communication than a way of showing off your style on a daily basis.
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