How a Parisian T-shirt label is trying to foster social good


By AGENCY
  • Style
  • Tuesday, 24 Aug 2021

T-shirts that draw inspiration from the six continents, each one represented by a non-profit organisation to which a portion of the sales price is dedicated. Photo: AFP

Thirty-year-old Guillaume Catez has chosen to leave the tourism sector, in which he worked for several years, to launch a socially and environmentally responsible fashion brand.

In fact, Arkhe Paris sells T-shirts that are made in France with a low environmental impact. Plus, part of the sales price goes to support no fewer than six non-profit organisations around the world.

Read more: Amid a pandemic, the local fashion industry spreads love, kindness and empathy

Six T-shirts inspired by the six continents. That was the starting point for the Arkhe Paris brand, founded by Catez, who had previously worked for six years for a tour operator specialising in tourism in Oceania.

Not content with a nod to his former field, the young entrepreneur has chosen to follow a new, more sustainable approach to fashion, with eco-responsible clothing, made in France, and supporting several global causes.

Reducing environmental impact

All of the Arkhe Paris brand's T-shirts are made of Oeko-Tex certified cotton from a Greek cooperative, where it is spun and woven before being sent to France to be made into T-shirts.

"The cotton is sent to France by train to limit its environmental impact," says the brand in a statement.



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