How a Parisian T-shirt label is trying to foster social good

T-shirts that draw inspiration from the six continents, each one represented by a non-profit organisation to which a portion of the sales price is dedicated. Photo: AFP

Thirty-year-old Guillaume Catez has chosen to leave the tourism sector, in which he worked for several years, to launch a socially and environmentally responsible fashion brand.

In fact, Arkhe Paris sells T-shirts that are made in France with a low environmental impact. Plus, part of the sales price goes to support no fewer than six non-profit organisations around the world.