Thirty-year-old Guillaume Catez has chosen to leave the tourism sector, in which he worked for several years, to launch a socially and environmentally responsible fashion brand.
In fact, Arkhe Paris sells T-shirts that are made in France with a low environmental impact. Plus, part of the sales price goes to support no fewer than six non-profit organisations around the world.
Read more: Amid a pandemic, the local fashion industry spreads love, kindness and empathy
Six T-shirts inspired by the six continents. That was the starting point for the Arkhe Paris brand, founded by Catez, who had previously worked for six years for a tour operator specialising in tourism in Oceania.
Not content with a nod to his former field, the young entrepreneur has chosen to follow a new, more sustainable approach to fashion, with eco-responsible clothing, made in France, and supporting several global causes.
Reducing environmental impact
All of the Arkhe Paris brand's T-shirts are made of Oeko-Tex certified cotton from a Greek cooperative, where it is spun and woven before being sent to France to be made into T-shirts.
"The cotton is sent to France by train to limit its environmental impact," says the brand in a statement.
Enjoy additional markdowns on trendy clothing by using Zalora Voucher
Already a subscriber? Log in
Get 20% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
