To meet the demands of an evolving industry landscape, beauty brands have been innovating and creating various solutions bringing their products into the comfort of consumers’ homes. photo: 123rf.com
Shopping for makeup in person is an activity that has been shelved, for now, as efforts to curb the spread of Covid-19 have resulted in cosmetics retailers closing their physical stores for the time being.
Even during “safer” periods such as during the recovery movement control order (RMCO) and conditional movement control order (CMCO) when stores were open, strict safety guidelines meant that testing cosmetics and skincare products out were still a big no-no.
