With great fame comes great responsibility, and many prominent public figures are leading by example when it comes to embracing vegan and cruelty-free beauty.
Here are four of many celebrities who have launched their own beauty brands.
The singer, songwriter and actress launched her makeup line, Haus Laboratories, in 2019. Lady Gaga’s products are bright, bold, long-wearing elements that adopt and incorporate her values of self – expression and creativity.
All products are vegan and cruelty-free and there’s a charitable cause to the brand. Every paid transaction of US$1 (RM4.13) is donated to the Born This Way Foundation, a non-profit organisation founded by the singer and her mother Cynthia Germanotta.
The singer has always loved experimenting with different makeup looks, and revealed to US Vogue.that makeup application helps with her own mental health.
All this eventually led to the launch of her own vegan and cruelty-free beauty line in 2020, Rare Beauty.
“I was heavily involved in the entire process because I also care so much about mental health and I believe it’s a part of your self esteem, it’s a part of the way you see yourself, ” said the singer, whose range of products include concealer, blush, primers, setting mist and liquid liner, among others.
When Fenty Beauty launched in 2017, products were in high demand thanks to the brand’s broad inclusivity (especially with its foundation), across skin tones and gender.
Later, Rihanna trademarked “Fenty Skin”, a range which includes medicated and non-medicated skincare, soap, body care and personal care products, as well as tools and applicators.
Fenty Skin is a fully vegan line, but Fenty Beauty is not, as some products contain beeswax or carmine.
Millie Bobby Brown
The young actress who captured our hearts in her breakout role as Eleven in Netflix’s Stranger Things has a vegan and cruelty-free beauty line called Florence by Mills.
Named after her grandmother, the brand is targeted towards teens, offering products like peel-off masks and body highlighters. With every purchase, a portion of the sale goes to the Olivia Hope Foundation, a childhood cancer awareness charity.
Use Zalora Voucher to enjoy affordable skincare products