There has never been a better time to prioritise health, beauty and your general well-being. With a global pandemic changing the way we lead our daily lives, giving your health the attention it needs is more important than ever.
Kinohimitsu Malaysia has kicked off its yearly campaign, Collagen Day (which runs through the month of April), themed “Love Yourself”, which aims at raising awareness of the importance of collagen.
Kinohimitsu’s Collagen Day is held annually to educate people on the health and beauty benefits of collagen products, which the company is known for.
In partnership with Chinese-language radio station 988, under Star Media Group Berhad, several exciting sessions will be carried out on air, all geared at encouraging listeners to prioritise health and beauty.
The “Love Yourself” campaign began five years ago in Singapore, expanding over the years to include countries within South-East Asia, with ground events making up the most of the month-long programme, until last year when the Covid-19 pandemic struck.
Nevertheless, Kino Biotech (M) Sdn Bhd chief operating officer Jennifer Chin is looking forward to this year’s campaign, as she feels that 988 will be able to amplify the campaign’s theme, as well as reach a wider audience in addition to their regular customers.
“We are very excited to work with 988 to amplify the message about loving yourself, ” said Chin during an interview at the Kino Biotech (M) Sdn Bhd headquarters. “Especially for women, and mothers who often don’t think about themselves and their own self-care. We will do anything for our children but we never think about ourselves.”
“Whether you’re male or female, you have to take care of yourself, when you look good, you have confidence. And that makes you stand out, you are more confident in the way you carry yourself and when you meet people.”
Chin hopes that through the partnership with 988, awareness about collagen will reach those who are still in the dark about the subject.
“Many people still don’t know much about collagen and how collagen supplements can improve your skin, joints bones and cartilage.” says Chin. “Collagen is something that your body produces, but as you age, production slows down, which is why our skin starts to sag and fine lines begin to appear. Collagen helps maintain our skin’s elasticity.”
Some foods contain collagen, for example, chicken feet, but you would have to consume up to two plates to make up the collagen contained in a single bottle of Kinohimitsu’s products.
In addition, consuming too much chicken feet or other animal-derived foods may result in other health issues, like high cholesterol, due to the high fat content.
Hence, Kinohimitsu products are meant to supplement the slowing rate of collagen production in our bodies as we age.
Men, too, need collagen, according to Chin, who has had business associates skeptically ask her if men can consume these products.
Chin notes that while investing in your health is a number one priority, having glowing skin should also be at the top of your list.
“Working from home has become a norm, and every day we have video conferencing meetings, ” says Chin. “I believe that most people don’t wear makeup when working from home, and in order for our skin to glow over the screen, we need to take care of it.”
“Collagen helps to give your skin that healthy glow, I’ve personally been complimented on my skin during Zoom meetings, ” she adds. “All of us here at Kinohimitsu are confident and we don’t put on a lot of makeup due to our collagen intake.”
Kino Biotetch (M) Sdn Bhd nutritionist and marketing executive Winnie Gan reassures that the products are suitable for men and women alike, from the ages of 25 and beyond.
“Men usually have oilier skin, as well as acne scars, and collagen can help balance the oil in their skin, lighten scars and minimise pores, ” she explains.
“For those between the ages of 20 to 25, they can take Collagen Beauty, which consists of 2500mg of collagen, a lower dosage, as they don’t need such a high dosage because their bodies are still producing collagen at a higher rate. When you turn 25 and older, our collagen production reduces, due to external factors like lifestyle, stress and so on.”
“For those aged 25 and above, you can take Collagen Diamond, it has 5300mg of collagen and its molecule size is small and easier for our bodies to absorb. One bottle of this is sufficient for daily consumption, ” says Gan, adding that Collagen Diamond is their bestselling product, launched in the Malaysian market 10 years ago.
Then there’s Snow Lotus, formulated for those aged 35 and above, a product which also aims at rejuvenating our cells, and Marine Gem Type 1 & 3 which is meant to improve skin as well as hair roots, joints, bones and cartilage.
The best part about Kinohimitsu products are, they are all natural and taste great!
Catch the Kinohimitsu Collagen Day campaign on 988 for the whole month of April, and tune in for these special sessions.
988 Morning Up! Show every weekday from 6am-10am
On-Air Giveaway of Kinohimitsu Collagen products worth up to RM330 in various 988 segments.
988 Cassey Beauty Gallery sharing session on “The Benefits of Consuming Collagen”, every weekday from 4.30pm-5pm. April 6988 FB Live Interview with Kino Biotech nutritionist Winnie Gan on “All About Collagen” from 8.30pm-9pm hosted by Chan Fong with giveaway of Kinohimitsu Collagen Products worth up to RM330.
988 Morning Up! Live Interview with Kino Biotech general manager Winnie Pok and Kino Biotech nutritionist Winnie Gan on “Secret/Remedies of Staying Youthful” from 8am-9am.
Find out more about Kinohimitsu products on ShopNow.988.com.my. Follow this link – 988.com.my/topic/activities-and-events/collagen – for more details on this campaign, specially brought to you by Kinohimitsu.