Rolex champions explorers as part of its commitment to our planet

In 1953, Sir Edmund Hillary became the first man to summit Mount Everest along with expedition partner Tenzing Norgay, wearing an Oyster Perpetual. Photo: Rolex

For nearly a century, Rolex has supported explorers, pushing back the boundaries of human endeavour. In 2019 the brand launched an initiative entitled Perpetual Planet, which embraces several enhanced partnerships that are helping us navigate the planet, studies the impact we are having on it, and supports solutions on how to safeguard our planet.

In the 1930s, Rolex founder Hans Wilsdorf, saw the world as a living laboratory, a testing ground for his watches, and he began sending them to the most extreme locations, supporting explorers who ventured into the unknown.