Optimism makes a comeback in the Spring/Summer 2021 fashion collections

Retailers are claiming that shoppers are now looking for feel-good fashion to help forget the past year. Photo: Asos

After a year of nesting in pastel-coloured loungewear, shoppers are opting for styles with floral prints, feel-good slogans and statement jewellery to jazz up working-from-home outfits as optimism makes a comeback in the Spring/Summer 2021 collections.

While neutral, comfortable clothing remains more popular than in a normal spring, retailers from Neiman Marcus to Walmart and Macy’s Inc reported growing sales of bright, optimistic colour, flowy fabrics or dresses for the first time since the start of the pandemic as shoppers prepared for a return to normal life.