Strike a pose! These models aren't real, but their success sure is lifelike

  • Style
  • Sunday, 18 Oct 2020

Shudu, Imma and Miquela Sousa are among the most famous virtual models in the fashion industry. Photo composite (from left): Instagram/@shudu.gram, @imma.gram, @lilmiquela

Two years ago, everyone in the fashion circle was stunned when Balmain unveiled a campaign featuring virtual models. The Pre-Fall 2018 collection looked gorgeous, of course – but what stood out was Shudu.

No one would probably have guessed that the visuals were a product of computer generated-imagery (CGI), on the account of how realistic they looked, if the fashion house had not proudly made the declaration. Along with Margot and Zhi, it called the trio “the new virtual Balmain army”.

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

cgi , models , fashion , trends , Shudu , Imma , Miquela Sousa


Next In Style

Vanity Fare: Protect those peepers with the right eyecare products
From streetwise edge to demure chic, fashion essentials to suit different tastes
Only Watch set to raise more funds for a cause
Cartier expands footprint in Oceania
Life of the ball
An un-fore-gettable celebration
The Oscars of watchmaking: The Grand Prix d’Horlogerie de Gen�ve
All eyes on GPHG as 84 watches and 6 clocks vie for industry’s highest honours
Spotlight on the timepieces of Only Watch 2023
Documentary shines light on Donyale Luna, the first Black 'Vogue' cover model

Others Also Read