Strike a pose! These models aren't real, but their success sure is lifelike


Shudu, Imma and Miquela Sousa are among the most famous virtual models in the fashion industry. Photo composite (from left): Instagram/@shudu.gram, @imma.gram, @lilmiquela

Two years ago, everyone in the fashion circle was stunned when Balmain unveiled a campaign featuring virtual models. The Pre-Fall 2018 collection looked gorgeous, of course – but what stood out was Shudu.

No one would probably have guessed that the visuals were a product of computer generated-imagery (CGI), on the account of how realistic they looked, if the fashion house had not proudly made the declaration. Along with Margot and Zhi, it called the trio “the new virtual Balmain army”.

Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
cgi , models , fashion , trends , Shudu , Imma , Miquela Sousa

Next In Style

All the cool kids: A look into the trendsetting spaces influencing Gen Z fashion
Zendaya leans into ‘something old, new, borrowed’ fashion, amid wedding rumours
Festive fashion: Celebrities kick off the Hari Raya celebration in style
Bobs, braids, buzz cuts: Hair trends spotted on the streets at fashion weeks
‘Insidious marketing strategy’: Kids’ skincare push faces scrutiny in Italy
From farm to fashion: Inside the world of South Africa’s mohair trade
Circular fashion steps: The Paris workshop that turns discarded sneakers around
Vanity Fare: High-impact eyeshadows that make a beautiful, striking statement
Is intelligence chic? South Korea sees the rise of the 'poetcore' fashion trend
Where fashion meets art: Celebrating clothing as a form of expression

Others Also Read