Conditional MCO: Malaysian beauty industry a lot savvier this time around

In light of the conditional MCO, beauty companies are taking the hit again but lessons learnt from the first lockdown are directing them towards stronger customer engagement and an emphasis on e-commerce. -- Photo: 123rf.com

With the announcement of the conditional movement control order, beauty brands - which have not been spared during this pandemic - are already reeling from the effects of restrictions again.

But, mostly they are better prepared in their response this time round, having learnt from the first lockdown.