Malaysian contemporary watch showcase Time Kulture returns for its sixth edition


Photo: Swiss Watch Gallery

Presented by Swiss Watch Gallery, the Time Kulture exhibition is back. This is its sixth edition, offering Malaysians a glimpse into the elaborate world of watchmaking.

Running from today until Oct 18 at Pavilion Kuala Lumpur, it includes prestigious watch brands such as Bell & Ross, Frederique Constant, Graham, Longines, Maurice Lacroix, Oris, Tag Heuer, Tissot and Tudor.

Time Kulture began in 2013 as a platform to debut novelties from the prestigious Baselworld watch and jewellery fair in Switzerland. It has since become the watch showcase in Malaysia for aficionados to come and enrich their collection and those looking to buy their first luxury watch.

Read more: Ashvin Valiram has his pulse on time

Proudly Malaysian owned, Swiss Watch Gallery is committed to grow and stimulate the market with newness and excitement, hence it is the first among Malaysian luxury and lifestyle watch retailers to put its foot forward this year and reach out to customers with an exhibition of this scale.

Time Kulture began in 2013 as a platform to debut novelties from the prestigious Baselworld watch and jewellery fair in Switzerland. This file photo shows the event when it took place in 2018. Photo: Swiss Watch GalleryTime Kulture began in 2013 as a platform to debut novelties from the prestigious Baselworld watch and jewellery fair in Switzerland. This file photo shows the event when it took place in 2018. Photo: Swiss Watch Gallery

With the recovery movement control order (RMCO) still in place, the company has pledged to adhere to all government standard operating procedures. It also states that necessary added measures will be taken to ensure shoppers' safety.

The aim is to boost retail confidence in these challenging times.

Read more: The Valirams' take on time

“Everything this year has been pushed into the digital realm, however with an emotional product like watches, which is not just something that tells time, but something that connects people, a memory, it is nice to have this still presented in a time-honoured manner, ” says Ashvin Valiram, executive director of Valiram which owns Swiss Watch Gallery.

Time Kulture has once again taken over the sprawling concourse of the mall. This time however, the setting is inspired by the digital era, taking a cue from the futuristic elements and digitised graphics.

The new booths are modular in design with clean lines, finished with steel and neon light, allowing each brand to inject its personality into the finished display.

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