Want to be in the fashion week front row? Check out TikTok or Pinterest

  • Style
  • Saturday, 26 Sep 2020

Fashion week presentations were once among the most exclusive events, and yet they are becoming increasingly accessible to millions of internet users worldwide. Photo: AP

TikTok recently partnered with designers and labels to offer 100% fashion content to its 800 million monthly active users. Now Pinterest is doing the same for its 400 million audience.

The image sharing social media site wants to woo fashionistas by giving them access to fashion week runways and related events.

Spring/Summer 2021 collections will be making their way to the social network from Sept 28 via the "Today" tab, or by searching out "Fashion Week" in the search engine.

Read more: The rundown on fashion weeks and how they're coping with going digital

Fashion week presentations were once among the most exclusive events, and yet they are becoming increasingly accessible to millions of internet users worldwide.

How did this happen? The global health crisis, and more significantly the various lockdowns, have had a major impact on the fashion industry.

Fashion players have had to reinvent themselves to pursue their activities all the while adhering to social-distancing measures imposed by governments.

It's for this reason that fashion houses opted for digital shows in June and July, while others are offering both physical and digital access to the current Spring/Summer 2021 presentations.

Read more: The verdict on digital fashion presentations: 'They can do more'

And social media platforms have been quick to realise that this digital transformation could be a boon for them.

Chinese network TikTok launched collaborations with various labels to offer premium content, now it's Pinterest's turn to partner with Launchmetrics to allow its users to follow the most talked-about presentations.

As of Sept 28, Pinterest users will be able to discover video digests, exclusive video content, interviews with designers and virtual backstage footage.

Read more: Couture clothes are now free for everyone... to admire in online runway shows

Needless to say that the social network's users will be able to access the various looks and interpretations to use them as sources of inspiration on the network.

Sept 28 is also the date for the latest edition of Paris Fashion Week to kick off, which will run through Oct 6 with physical and digital presentations. – AFP relaxnews

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fashion , trends , runway , fashion weeks , Pinterest , TikTok


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