Discover the allure of iconic jewellery online

Amazing jewellery pieces by De Beers Jewellers bring brilliance and light to women’s hearts. photo: De Beers Jewellers

A customer-centric e-commerce website, debeers.com has been unveiled by De Beers Jewellers. A unique offering in the fine jewellery industry, this affirms De Beers Jewellers' position as the Home of Diamonds. The new website, available in English, French and Chinese is expanding the product selection available for purchase to include the wide range of De Beers Jewellers' creations — for the first time, engagement rings and solitaires from the entry price points of the My First De Beers collection (around RM4,000 to RM15,000). Delivery capabilities have also been extended to 15 markets.

Considered a global flagship and captivating window into the De Beers Jewellery world, the site is a key element of the company’s omni-channel vision. This as we all know is more relevant than ever in the world’s new context. Intent on delivering an immersive experience to clients, it allows them to shop in a way which suits them, making the customer journey seamless and also intuitive across digital and physical channels.