Who are these diverse individuals making up Cartier's new celebrity posse?

Cool, diverse and with an attitude, the new campaign is all about being unique. Photo: Cartier

Rami Malek, Willow Smith, Troye Sivan, Maisie Williams and Jackson Wang. Five authentic journeys, five accomplished talents captured by New York fashion photographer Craig McDean.

What was it for? The new Pasha De Cartier campaign, which celebrates those who take a wider view of the world. The timepiece sports distinctive codes and is extraordinarily sleek.

Read more: Willow Smith shows off her unique style in latest fashion campaign