Size-inclusive fashion brands are now surging ahead in popularity

Not all women are the same. It's no wonder that size-inclusive fashion brands are experiencing a surge in popularity. Photo: Savage x Fenty

Not all women are the same size, morphology or shape. However, only a relatively small number of brands offer collections in sizes that are suitable for all. Those that do, are now experiencing a major surge in popularity.

The fashion search engine Stylight has been following inclusive brands that have gained increased notice in recent months. A case in point is Savage x Fenty by Rihanna, which has become well-established in just three years.