The pandemic has threatened to bankrupt big-name retailers. Shown here is a file photo of a couple wearing face masks walking along the Orchard shopping belt in Singapore. Photo: AFP
Fashion executives have spent the lockdown figuring out how to sell their products online. They’re learning lessons that may shape the retail trade even as America’s shopping malls reopen.
That’s just one of the abrupt changes forced on an industry highly attuned to shifting trends. Here’s another: If customers are more likely to be buying clothes from home, they’re more likely to wear them there too.
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