While beauty brands saw an increase in online sales during the MCO, wellness and hairsalon businesses had zero income during that period. - 123rf.com
In part one of our story on how the Covid-19 pandemic has affected the beauty industry, we talked to players in the beauty industry to see how beauty brands were affected by the pandemic and how they weathered it. While beauty brands have found their online sales seeing a steady increase, the wellness and hair salon businesses have had a challenging time, which saw no revenue stream during the Movement Control Order (MCO) period of mid-March to early June.
Spas were seeing the effects of the global pandemic even before the MCO, as people withdrew from activities which involved physical contact.
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