Can these quirky face masks scare people into physical distancing?

These knitted face masks won't help in protecting against Covid-19, but it will maybe keep people away on the streets.

Throughout the coronavirus pandemic (which has changed the fashion industry) the effectiveness of masks has been under debate, but Icelandic designer Yrurari's knitted face coverings aren't so much to stop airborne droplets as to keep people at a distance by displaying scary tongues or fangs.

The sometimes bizarre creations were inspired by the films and television shows Yr Johannsdottir, the designer's real name, watched during a self-imposed confinement in March and April (read about what designers think is the perfect WFH look).

"The idea is that the masks would be 'scary' because of the rule of keeping the distance," Johannsdottir said.

"It was a kind of joke approach... the fabric is not safe or anything, but it would keep people away," added the 27-year-old designer. Other designers have also incorporated masks into their fashion collections.

In the small studio she rents in an industrial area of Reykjavik, balls of yarn are piled up on a shelf next to a desk where a dozen of creations, which are knitted to look like grotesque tongues, fangs and less than flattering dental braces.

The most elaborate creations require up to ten hours of work to complete.

Putting tongues and mouths on masks is a logical continuation of a line of sweaters she produced two years earlier, which represented "confusing feelings that come with life". It also included a sweater adorned with tongues that represented "love or lust".

Like most Icelandic children, Johannsdottir was taught how to knit in school at the age of nine.

"I got strangely obsessed with knitting... I was always reading Donald Duck comics and knitting at the same time," she said.

While her masks have enjoyed popularity on social media networks, the young Icelandic designer has no intention of mass producing them.

"I don't want to make too many either, I want them to just be like they are for the moment I made them."

Textile museums in the US and the Netherlands have however already expressed interest in adding these masks to their collections as a reminder of these unusual times. – AFP

View this post on Instagram

A post shared by Ýrúrarí (@yrurari) on Apr 25,2020 at 9:16am PDT