Lily Aldridge, Naomi Scott and Zendaya to feature in new Bulgari campaign

Photographed by Swedish director and photographer Johan Renck, the new campaign is described as “an ode to joy, happiness and the exuberant Roman way of life".

Bulgari made a splash at the opening of the New York Fashion Week with a party for the launch of its new collection B.zero1 Rock. It was also an opportunity to present the faces of its new campaign.

Bringing latin pizzazz to the fashion week in the Big Apple, Bulgari brought the house down with a daring and exuberant launch of its B.zero1 Rock collection. However, new jewels were not the only center of attention at the massive event in in Brooklyn's Duggal Greenhouse, which also turned a spotlight on the five-star cast of muses chosen by the luxury house for 2020.