South Korean beauty star Pony collaborates with Morphe for a makeup collection


By Agency

Morphe snaps up South Korean beauty star Pony for a Springtime makeup collection. -- AFP Relaxnews

Park Hye Min, the South Korean beauty visionary, artist and influencer who goes by the name of Pony, is joining forces with Morphe, a makeup brush brand.

The star, who counts almost 7 million followers on Instagram and over 5 million on YouTube, has partnered with the beauty brand to front its new "Icy Fantasy" makeup collection, just in time for Spring.

The series comprises three pastel coloured lipsticks and a "35I Icy Fantasy Artistry Palette" featuring 35 highly-pigmented pastel shades dreamed up by the creative.

"I had so much fun partnering with #Morphe on this cool campaign," Pony wrote on Instagram, sharing a clip of herself modelling some of the new shades in a pastel-hued, cosmic universe.

Highlighting the palette's versatility, she told Allure: "I don't really see it just as an eye palette," adding, "You can use it as a blush or even on top of your lipstick, and, of course, for a festival look, you can apply it everywhere to reach whatever look that you want to achieve."

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