Soccer star and activist Megan Rapinoe has scored a major fashion campaign for Loewe. The champion player, who led the US team to victory as captain during the 2019 FIFA Women's World Cup, has been snapped up by the luxury label to front its Autumn/Winter 2020 campaign.
Sharing a preview of the images – which were shot by fashion photographer Steven Meisel – via its Instagram channel, the house said: "Across the whole campaign, distortion comes across as a synonym of life, movement and energy."
Video clips filmed as part of an accompanying series of short films dubbed For Real show Rapinoe, her trademark pink hair styled into a statement quiff, talking to the camera about topics such as finding and using your voice.
"Speak from your heart," she urges. "Be honest."
The campaign is the latest in a string of major career coups for Rapinoe, who was awarded the prestigious Ballon D'Or women's prize last year, in addition to being named the Best FIFA Women's Player of the year.
LVMH-owned Loewe has a history of recruiting bold, successful women to front its collections: In September last year, the label unveiled a Spring/Summer 2020 campaign featuring Killing Eve actress Jodie Comer. – AFP Relaxnews
To coincide with the #LOEWEFW20 Men’s show, we preview the first of ‘For Real’, a series of short films from our next advertising campaign featuring Megan Rapinoe, the American professional soccer player and captain of the winning US team during 2019 FIFA Women’s World Cup. Featuring @MRapinoe Creative direction @Jonathan.Anderson and @MMParisdotcom Director @BennNorthoverDiary Photography #StevenMeisel Styling @BenjaminBruno_ Casting @AshleyBrokaw Set design @MHS_Artists Make-up @PatMcGrathReal Hair @GuidoPalau Music @BlackJackalMusic #LOEWE