Chinoiserie is given a contemporary twist for the festive season

  • Style
  • Thursday, 16 Jan 2020

Parkson is dressing up its stores with chinoiserie-inspired decor for the festivities.

Elegance is taking centre stage this Chinese New Year. Geometric and floral patterns inspired by Chinese porcelain illustrations make an appearance in Parkson’s current campaign.

“In our stores, you will find hints of Chinese tradition in the graphic walls. This unconventional richness is meant to offer a festive yet nostalgic shopping experience that is unique, ” reads the press statement.

The term chinoiserie is often described as the European interpretation of Chinese and East Asian artistic traditions. In this instance, it brings together the best of both worlds, old and new.

Models are seen dressed in luxurious outfits and accessories from various labels. They include Pierre Cardin, Carven Ong, Monica Quen, Ecesis, Voir, Alain Delon, Bonia, Austin Reed and many more.

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