Sulwhasoo, South Korea’s luxury beauty brand, presented the “Timetreasure Luxury Set” featuring Sulwhasoo products and works of traditional artisans to First Ladies at the Asean-Republic of Korea Commemorative Summit that took place from November 25 to 26.
The reason behind the selection of the special gift is that ‘Sulwhasoo’ best suited the will of the preparatory committee, which wanted to convey the true value and beauty of South Korea to the leaders of each country.
This could be said to be the result of continuous research efforts on traditional culture and the brand philosophy of Sulwhasoo, “Making worldwide luxury goods through the beauty of South Korea”.
Sulwhasoo was presented as a gift for the First Ladies of each country and cabinet ministers who attended the 2009 Asean-Republic of Korea Commemorative Summit.
Previously, in November 2010, Sulwhasoo was also the selected brand to present a special gift to the First Ladies at the G20 Seoul Summit 2010 in South Korea. In the following year, Sulwhasoo was again honoured to be selected to gift the spouse of each country’s leader who attended the G20 Seoul Summit in May 2011.
“This is the cosmetics my wife uses, she only uses this, ” said Suvit Maesincee, the minister of the Ministry of Higher Education, Science, Research and Innovation of Thailand, who visited the exhibition hall of the “Asean-Republic Of Korea K-Beauty Festival” along with Park Young-sun, minister of the Ministry of SMEs and Startups, when he saw Sulwhasoo products on November 25.
The Timetreasure Luxury Set which was specially designed for this event, features Sulwhasoo’s premium anti-ageing line of Timetreasure packed with a Dressing Stand and traditional wrapping cloth package with a golden thread, artworks of traditional artisans.
Patterns of the 10 traditional symbols of longevity were embroidered on the stand and wrapping cloths to embody the wish for health and wellness.