Love & Co. makes carat dream come true with bespoke experience


The LVC Precieux collection features the next wave of the diamond trend to hit Malaysian shores.

As the age-old adage goes: “Diamonds are a girl’s best friend” – a phrase best encapsulated and immortalised in the song of the same name.

The diamond has always been synonymous with proposals and wedding rings as befitting its nature as a stone that lasts forever.

For all lovebirds out there, Love & Co. unveils its LVC Precieux collection, featuring the next wave of the diamond trend to hit Malaysian shores. Its exquisite gem is created in a laboratory using cutting-edge technology that simulates the geological conditions required for diamonds to naturally form over billions of years. This has resulted in a diamond with exceptional chemical purity and is optically, chemically and physically identical to its natural counterpart.

This collection offers up to 50% savings.This collection offers up to 50% savings.

With this collection, couples looking for their perfect ring can enjoy up to 50% savings for a stone of similar carat weight and specifications compared to mined diamonds. A combination of quality, value and sustainability, this offers young couples the choice to attain greater sparkle for the same investment.

The exquisite gems in the collection are optically, chemically and physically identical to their mined counterparts.The exquisite gems in the collection are optically, chemically and physically identical to their mined counterparts.

Certified by the International Gemological Institute, one of the world's leading diamond grading labs for assurance of quality based on the 4Cs – colour, clarity, cut and carat – you can be assured that the diamonds are graded according to the same exacting standards as those for mined diamonds. Every piece of this collection is meticulously crafted, and specially handpicked to be retailed at Love & Co.

Make your ring uniquely yours with the LVC Diamond Concierge service.Make your ring uniquely yours with the LVC Diamond Concierge service.

Make your ring uniquely yours with the LVC Diamond Concierge service.

Furthermore, to make your ring uniquely yours, the esteemed jeweller also offers bespoke services under its LVC Diamond Concierge service. With this service, you can expect an intimate, personalised experience, and good advice to help you make a well-informed decision.

In just eight steps, you can create the perfect ring that you can truly call your own. The wide range of options in 30,000 permutations ensures you will be spoilt for choice, starting from the ring prongs right to the colour of the bands.

The bespoke service offers customers a revolutionary experience to physically piece each component together to build their perfect ring. This means you can immediately envision the finished piece rather than view a sketch of it.

Love & Co. is also the first jewellery chain retailer in the region offering both mined and lab-grown diamonds side-by-side. Both equally stunning and meaningful, you can choose a stone that speaks to you and represent your story and perhaps even that special moment.

One may wonder, which type of diamond is better? One grown by Mother Nature over the course of time or one created using modern technology?

There is no right or wrong answer to this – both types of diamond are equally beautiful. The true significance of the diamond cannot be measured by its price and even origin. What is most important here is the endearment it represents, especially for such a life-changing occasion as your engagement.

“At Love & Co., we believe a ring speaks a thousand words and every creation is a symbol of your love stories. We value the celebration of love, and the launch of the LVC Precieux presents the freedom for customisation, while also making the dream of owning a carat-sized diamond ring come true, ” says SK Jewellery Group Limited, International Operations General Manager, Angelina Lau.

The internationally certified LVC Precieux 1 carat diamond price retails from RM8,999.

To pick out your sparkle, visit any Love & Co. showroom today.

Find out more at https://love-and-co.com.my/make-appointment

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