Celine enlists TikTok star Noen Eubanks to present its new creations

Noen Eubanks, a star with a massive following on the application TikTok, has become the face of Celine for the latest photo shoot.

For decades, famous models have regularly posed for major fashion houses, so too have celebrities from the world's of music and film. More recently influencers have taken their turn in front of the camera, and now they are being joined by social network stars.

Is TikTok about to become the latest recruiting ground for luxury brand muses? Ostensibly it is, if this latest series of photographs unveiled by Celine on social networks is anything to go by.