There's a new La Creme by Cle De Peau Beaute in Spring/Summer 2020

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  • Tuesday, 07 Jan 2020

Cle de Peau Beaute revamps its cult face cream for Spring 2020. Photo: AFP Relaxnews

Japanese skincare and cosmetics brand Cle de Peau Beaute has revisited one of its classics for 2020.

The luxury Shiseido-owned brand has launched a revamped version of its signature "La Creme" face cream, set to roll out in Spring/Summer 2020.

La Creme, which was first launched in 1982, promises to work in "every layer of the skin" to tighten, brighten and reduce the appearance of fine lines, wrinkles and pores.

The latest version will feature a new "CeraFerment Extract", which is made from a yeast that was discovered in Japan's Akita Prefecture and which allegedly improves the skin's capacity to regenerate from within. The revamped formula will also include a proprietary complex featuring five key ingredients – Platinum Golden Silk Essence, Japanese Pearl Shell Extract, Theanine, Perilla Extract and Angelica Acutiloba Extract – designed to help the skin repair and defend itself.

"La Creme sits at the heart of Cle de Peau Beaute and we are proud and honoured to present the new and revitalised formulation, which is underpinned by our relentless commitment to science and skincare innovation," said Yukari Suzuki, chief brand officer for Cle de Peau Beaute, in a statement.

"It is an icon of luxury that incorporates technologies of the highest order to empower the innate abilities of skin for radiance that evolves day-by-day."

The move comes weeks after Cle de Peau Beaute – which counts the British actress Felicity Jones as a global ambassador – announced plans to expand into Europe, retailing exclusively at London's luxury department store Harrods. - AFP Relaxnews

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