As part of a new long-term global collaboration, Pandora joins Unicef (United Nations Children’s Fund) in supporting the world’s most vulnerable children to lead healthier and safer lives and fulfil their potential.
Pandora has launched a limited-edition Pandora Me jewellery for Unicef, in celebration of World Children’s Day (Nov 20) as the first of many partnership activities to come.
Pandora is not making a profit from the sales. The jewellery collection is available both online and in-store, reaching consumers in over 100 countries, giving them the opportunity to show their support for a good cause.
By wearing Pandora’s Unicef pieces, everyone can show their support for young people around the world as a part of the jewellery brand’s new campaign called “Charms for Change”.
Through the collection, Pandora encourages everyone to experiment with their self-expression. It is fronted by actor and activist Millie Bobby Brown, who has presented a strong voice as an advocate for global change.
While the My Girl Pride dangle charm symbolises female empowerment, the My Smile dangle charm symbolises happiness and a brighter future for the next generation.
Both charms celebrate opportunities for education, protection and gender equality. In sterling silver, they are hand-finished with blue man-made crystals and can be worn and styled with the Pandora Me collection.
Pandora’s three-year partnership with Unicef will promote young people’s right to a voice and a brighter future and aims to make a significant impact on the lives of thousands of children and youth globally.
Future initiatives will include new jewellery, awareness campaigns and opportunities for Pandora customers and employees to engage directly by making donations to Unicef.
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