Jen Atkin's Ouai brand moves into bodycare. Photo: AFP Relaxnews
Celebrity hairstylist Jen Atkin is moving into bodycare with her beauty brand Ouai.
The label, which Atkin founded as a haircare brand in 2016, has introduced a "Body Creme" and "Body Cleanser" to its offerings, marking its expansion into the skincare space.
"This duo is your answer to dull and dehydrated skin, starting in the shower," said the brand in an Instagram post, detailing that the Body Cleanser gently cleanses and hydrates the skin, while the Body Creme hydrates "without the greasy residue."
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