Timepieces are meant to be appreciated. And what better way to do it than to get an up-close look, while taking in the intricacies of their inner workings? You can, at Art Of Time.
The exhibition, organised by Valiram-owned Swiss Watch Gallery and running until Nov 10 at Pavilion Kuala Lumpur, offers visitors a storied look at this year’s watch novelties. They comprise some of the most innovative and breathtaking models.
Graham, for instance, has brought in the latest Swordfish watches. The eye-catching design is well-loved for its unique feature – two very prominent time counters on the dial.
The new additions make use of different metals, as well as the facility to match attachments with moods. There are four different models, two in steel and two in bronze.
“The pieces that we are launching make a statement. They are extremely unique, in terms of looks, in terms of materials or in terms of accessibility, ” says Graham’s managing director, Patric Zingg.
“Born in 2004, it was the Swordfish that established and positioned Graham as the alternative, disruptive brand. This year, it is in the highlight, as we are celebrating its 15th anniversary.”
Arnold & Son, on the other hand, is putting a spotlight on the Time Pyramid Tourbillon. It presents a cohesive combination of watchmaking feats organised in (as the name suggests) a pyramidal architecture.
“The watch was inspired by a table clock that was 200 years old. This latest is an amazing skeletonised piece, ” states Arnold & Son’s vice president of sales, Francois Picci.
“It is a real ‘skeleton’. Sometimes we produce a movement, then cut into the main bridge to give it such a look. This one, however, has been designed and assembled as a skeletonised watch.”
IWC Schaffhausen has brought in its latest Pilot watches. The iconic design is easily identifiable by its large crown – made as such so that pilots could set the timepiece while wearing gloves.
“We have a great story to go with the collection. We are supporting two British pilots to fly a Spitfire plane around the world for the first time, ” explains IWC’s South-East Asia managing director, Stanislas Rambaud.
“As such, we have a full new range of Spitfire Pilot watches. A new colour scheme and case materials have been introduced for these. They also make use of 100% in-house manufactured movements.”
Other watchmaking brands participating in the 2019 Art Of Time include Bell & Ross, Girard-Perregaux, Jaquet Droz, Oris, Parmigiani, Tag Heuer, Tudor, Ulysse Nardin and Zenith.
Specially constructed booths afford visitors a sense of luxury. Inspired by the chalets of Switzerland, the concept this year uses wood panelling and soft downlight to create warmth.