Jennifer Lopez has been working on a new fragrance. The singer, actress and fashion icon has announced the launch of "Promise", the 25th scent in her fragrance empire, reports WWD.
The perfume, which is sold online at Ulta Beauty and in stores, is described as "the essence of a multifaceted and powerful woman." It features top notes of Italian tangerine, pink berries and nashi pea, a middle of orris, jasmine sambac and dewy honeysuckle and a woody, crystallised amber base.
The superstar, 50, took to Instagram to share the news of the drop with her 101 million followers, posting images from the official announcement alongside the message "Today was SOOOO special!!!" She also offered fans a glimpse of the official campaign imagery, which sees her posing in a slinky, metallic dress.
"Working with the force that is Jennifer Lopez to create something truly unique in the category has been inspiring," Parag Vidyarthi, managing director of the license holder for Lopez's fragrances, Designer Parfums, told WWD.
"As the ultimate visionary and creative partner, Jennifer was steadfast in her pursuit to ensure Promise delivers the powerful emotional fragrance experience women are seeking."
Since 2002, Lopez has built up a major fragrance business including popular pillars such as "Glow" and "Live". She is a key player in the celebrity fragrance business, which has seen a resurgence recently with the addition of scents by stars such as Kim Kardashian, Ariana Grande and Hollywood actress Michelle Pfeiffer.
However, Lopez's beauty industry expertise isn't limited to scent – she launched a 70-piece makeup collaboration with Inglot last year, that spanned mascara, lipsticks, eyelashes, blush, eyeshadow and bronzers.
The news comes at a busy time for J-Lo, who was also announced as one of the headline acts for the 2020 Super Bowl half-time show. — AFP Relaxnews