A new science in skincare


  • Style
  • Saturday, 05 Oct 2019

Neelofa, one of the faces of the new Lancome Advanced Genifique at the recent launch in Kuala Lumpur.

Lovers of Lancome's little black bottle or the Lancome Genifique will be thrilled to learn that there is a new version now.

Lancome Genifique is the French luxury skincare brand's popular anti-ageing skincare that has been making waves in helping women achieve younger looking skin.

The new Lancome Advanced Genifique with Microbiome Science was recently launched in Kuala Lumpur at an elaborate event.

Guests entered a Genifique Tunnel at the entrance of Pavilion Kuala Lumpur leading to the Spanish steps towards the setup of the brand's iconic bottles. They then proceeded to discover the Genifique journey through a variety of interesting experiences.

Chua Sher Le, GM of Lancome highlighted how this product is the result of the culmination of more than 15 years’ worth of discovery, along with 57 clinical trials, more than 300 million data points and 23 external partnerships.

Lancome
The new Advanced Genifique has proven efficacy on the skin microbiome and as a result, the skin recovers faster, is stronger and looks visibly younger.

“It has taken 15 years researching, collaborating, testing and validating the link between the microbiome and the skin’s health and appearance. Today, the new Advanced Genifique has proven efficacy on the skin microbiome, as a result, the skin recovers faster, is stronger and looks visibly younger,” Chua said at the launch, which was graced by the faces of the new Advanced Genifique: Neelofa, Venicemin and Debbie Goh.

What exactly is the microbiome? The skin microbiome is a beneficial ecosystem or microorganisms that live on your skin. It is an integral part of skin's surface, and its balance is essential to skin's health and appearance.

Joselyn Lee, senior education manager for Lancome revealed that the new Advanced Genifique is a formulation enriched with seven pre- and probiotic fractions that acts on the skin microbiome to accelerate its recovery from lifestyle and environmental aggressors.

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A new science in skincare

   

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