Pestle & Mortar has collaborated with KFC Malaysia to release a limited edition collection of streetwear designs. It pays homage to the fast food chain's heritage in Malaysia.
Using unique art and local lingo, the streetwear label interpreted KFC Malaysia's origins on the different, really cool apparels.
These range from graphic and statement T-shirts to an all-over print bowling shirt, as well as large graphic bomber jackets and accessories such as a reversible bucket hat and tote bag.
"More than just a design, each garment tells a story of what KFC means to each and every Malaysian, from the beautiful Jalan Larut KFC on a tee, to the playful 'atuk' nickname bestowed upon the Colonel, even right to the pressure cooker, there is a memory that resonates with everyone," states Hugh Koh, co-founder and creative director of Pestle & Mortar Clothing.
"Malaysia has been KFC's home for more than 46 years. We wanted to do soemthing out of the ordinary to celebrate Malaysia, Malaysians and KFC's heritage in Malaysia," says Angelina Villanueva, chief marketing officer of KFC Malaysia.
"With the rise in streetwear trend, the idea of a collaboration with Pestle & Mortar Clothing, a Malaysian streetwear brand known for incorporating current issues and local flavour in their designs, was spot on."
Total proceeds from the exclusive "11 Finger Lickin' Good Goods" collection, available online and at Major Drop, Sunway Pyramid, will be channelled to Add Hope Malaysia, KFC's corporate social responsibility initiative that aims to address and alleviate hunger.