What can you expect from Ariana Grande's new fragrance?


  • Style
  • Tuesday, 20 Aug 2019

Ariana Grande Thank U, Next perfume

Ariana Grande is adding to her extensive fragrance portfolio this week, with the launch of Thank U, Next. The Grammy Award-winning singer's new scent, which is named after her hit track of the same name, will be released exclusively online Aug 1, before rolling out in the US and Canada on Sept 1.

Created by the perfumer Jerome Epinette at Robertet, it features top notes of white pear and wild raspberry, a heart of creme de coconut and pink rose petals, and base notes of macaroon sugar and a textured musk. It comes presented in a pink bottle contained within a broken heart case, and is the latest scent to come from Grande's ongoing partnership with Luxe Brands.

"I wanted to make a fragrance that smells related to my first fragrance Ari but more summery, so I revisited Ari's fruity pear and raspberry notes and changed it up by adding some coconut," Grande explained in a statement.

"I was inspired to design a bottle that represented the message of my song Thank U, Next - the emergence of the perfume from the broken heart represents moving forward from a challenging chapter."

"Ariana's creative vision for Thank U, Next perfectly communicates the combination of sexiness and sweetness, while cleverly conveying the details of Ariana's latest fragrance in a fresh, modern way that is both authentic to Ari and unique to the category," added Noreen Dodge, chief marketing officer of Luxe Brands.

Grande has become a force to be reckoned with in the fragrance industry recently: she fronts a multi-million dollar scent portfolio that she began building back in 2015 in partnership with Luxe Brands, with the launch of Ari By Ariana Grande, followed by the release of Moonlight, Sweet Like Candy and Frankie By Ariana Grande. Her Cloud Eau De Parfum, was named "Fragrance Of The Year: Women's Popular Award" at the Fragrance Foundation Awards in June.

The move is the latest offstage career milestone for the singer, who was unveiled as the star of a major Givenchy fashion campaign earlier this summer. – AFP Relaxnews

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