Pandora announces Harry Potter jewellery collection

  • Style
  • Sunday, 18 Aug 2019

Copies of the book 'Harry Potter and the Cursed Child' are displayed on the day of its release at a bookstore in Hong Kong on July 31, 2016. - 'Harry Potter and the Cursed Child', the script book of the play of the same name by JK Rowling, writer Jack Thorne and director John Tiffany, is set 19 years after the seventh and final book in the Harry Potter series, 'The Deathly Hallows'. Rowling's books have sold more than 450 million copies of Harry Potter since 1997 and been adapted into eight films. (Photo by Anthony WALLACE / AFP)

Pandora is spreading a little magic with its latest jewellery collection. The Danish jewelry brand has teamed up with Warner Bros Consumer Products to create a Harry Potter-themed, 12-piece series set to go on sale on Nov 28.

The line, dubbed Harry Potter x Pandora, will include hand-finished charms, pendants, and a bracelet inspired by the world-famous movie franchise.

"Harry Potter has brought joy and a belief in magic to generations and Pandora fans have asked for this collection for years," said Pandora's chief creative and brand officer Stephen Fairchild, in a statement.

"Pandora jewellery brings personal stories to life, and the friendship, love, and bravery told in Harry Potter resonates with Pandora's fans."

This is not Pandora's first big collaboration – July saw the label join forces with Disney on a limited-edition Lion King-themed series of charms, marking the release of the reboot of the classic animated film.

Pandora, which is known for its affordable, contemporary pieces, recently announced a complete brand relaunch encompassing a new company purpose, brand expression, and visual identity.

Announcing the move earlier this month, the company hinted at upcoming celebrity and influencer partnerships and design collaborations with global franchises.

The Warner Bros deal is not the only high-profile partnership inked by the brand recently: this month also saw the company announce Stranger Things star Millie Bobby Brown as the star of an upcoming campaign promoting self-expression. – AFP Relaxnews

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