Pandora polishes its image with brand relaunch


By AGENCY

Pandora Jewelry brought on Colombian star Shakira as a face of the brand in January.

Jewellery brand Pandora is undergoing a complete revamp. The company, which is known for its affordable, contemporary jewellery, has announced a complete brand relaunch that will kick off on Aug 28 in Los Angeles.

The relaunch, which is part of a turnaround initiative dubbed "Programme NOW", will run into next year, and promises to "renew the entire consumer experience".

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