Malaysian fine watch retailer Swiss Watch Gallery recently celebrated the official opening of Panerai’s first standalone boutique in Malaysia. This is in partnership with the Florentine luxury watchmaker.
Reinforcing its presence in Southeast Asia, the 1,574sqf boutique – fourth in Southeast Asia and 81st in the world – designed by leading Spanish designer Patricia Urquiola illustrates the maison’s global retail concept and core values.
It showcases an ideal blend of tradition and of the future. The interior seeks to immerse clients in a sophisticated environment and invites them to discover the brand’s heritage, craftsmanship and technical expertise.
Recurrent elements in all Panerai boutiques like walnut wood and brass – a metal which recalls the world of sea and ships – together with delicate veining floor tiles that represent lightness had been selected to reflect a specific design philosophy.
At the opening event, guests were introduced to the new Panerai collection which recalls an epic, hostile underwater realm with multi-sensory installation featuring impactful imagery of mighty marine creatures amid an aquatic habitat of rocks, sand and shells.
“The debut of first standalone and our latest global retail and brand concept here in Kuala Lumpur seeks to reinforce Panerai’s presence in Malaysia and in the Southeast Asia region,” stated Giacomo Cinelli, Panerai Southeast Asia & Oceania managing director.
“It is an honour for Swiss Watch Gallery to partner Panerai in Malaysia,” added Sharan Valiram, executive director of Valiram, the company which own and operates Swiss Watch Gallery.
“This new partnership further consolidates our position as a leading luxury watch retailer in the region. We look forward in working hand-in-hand with Panerai in providing exceptional experience for our valued customers in this state-of-the- art boutique.”
Presented at the opening event were the Submersible collection watches, including the latest Panerai Marina Militare Carbotech TM 47MM (PAM00979), a professional underwater watch.
Also showcased for the very first time in Malaysia are four new Radiomir watches – Radiomir 45MM (PAM00995), Radiomir 48MM (PAM00997), Radiomir GMT 45MM (PAM00998) and Radiomir GMT Power Reserve 45MM (PAM00999) – with a definitive military green dial that reinforces their strong historical identity.
Available exclusively at Panerai boutiques, the new Radiomir watches are said to stand out from a mechanical point of view with a wide range of calibres, all entirely executed by the Panerai manufacture in Neuchatel.