Yes, K-beauty is certainly a big deal these days. There is no doubting it. Just walk into any mall, and you'll probably spot a number of K-beauty stores. Early in the year, we tried out a few skincare products from Korean brands.
Now, we put the cosmetics to the test. Do they live up to the hype of creating flawless beauty looks? Read on to find out.
Sulwhasoo Sheer Lasting Gel Cushion, RM210
I’m a regular user of Sulwhasoo’s Perfecting Cushion, which I love, so I was quite keen to see whether this was better. What’s different is that the cushion has a melting gel texture and micro mesh. Basically, it helps absorb the serum and the micro mesh provides a more even finish. The product contains anti-oxidants, vitamins and minerals and sea buckthorn berries extracted by freeze-dried method, which helps replenish skin. This is actually really hydrating. After applying, it melts onto your skin to a dewy finish. You don’t need to put on much unless you need extra coverage, as it absorbs really well. Pretty good coverage and gives your skin a radiant glow. Doesn’t really need touch-ups during the day, so yes, this will be added to my cushion must-have list. – Dzireena Mahadzir
The Saem Cover Perfection Tip Concealer 01 Clear Beige, RM26
The pigmentation of this creamy, thick formula is pretty impressive. Meant to provide high coverage for freckles, blemishes and dark circles, it’s easy to apply via its sponge tip applicator. Dab small amounts on your skin and smooth it out with either your fingers or a blender, and in a single swipe you get pretty good coverage. For the under eyes, it doesn’t crease or settle into the fine lines, and it’s a pretty long-lasting formula as the coverage lasts the entire day. It has SPF28 PA++ UV protection, which is great for daytime wear. – Nasa Maria Entaban
The History of Whoo Gongjinhyang: Seol Radiant White Moisture Cushion Foundation Special Set #21, RM235
You can pretend to be a Joseon era empress when you use this luxurious cushion as the brand was created to allow women to enjoy the beauty secrets of Korea’s ancient royal court. This set includes a refill and a sample of the Essential Primer Base. Comparing it to other cushion brands, I absolutely love the glowing effect of this cushion that has serious lasting power and its high sun protection factor of SPF50+/PA+++. However, the coverage does fade after several hours so the staying power of the foundation itself can be improved and it felt sticky on the skin. To enjoy the glow it offers, I’m using this over my powder foundation just to highlight specific areas! I’m still holding out for a cushion that gives a long-lasting glowing effect and coverage, minus the stickiness! – Sandra Low
16brand R U 16 Taste-Chu Edition Pumpkin Caramel, RM53
When I first saw this lipstick’s packaging, I really thought it was a chocolate bar wrapper! The cute packaging will certainly score points with many. The lipstick inside is shaped like a thick crayon and gives out a strong pigment, making application a breeze. My colour was Pumpkin Caramel, a bright, playful shade suitable for day wear. However, I feel the texture is a bit too dry and I need to put on a layer of lip balm first. Would have liked it better if it gave a more moisturising effect. – Wong Li Za
Laneige Layering Lip Bar No.8 Crushed Pink, RM115
Gradient lips is a coveted K-beauty look where the center part of the lips has a deeper colour. It supposedly helps you achieve a youthful look with the illusion of effortless pouty lips. However, to achieve a proper gradient is anything but effortless as it requires blending a number of products like a concealer and different lip colours together. Thankfully, there’s the Laneige Layering Lip Bar with six colours in one convenient lipstick to help get gradient lips. The product feels smooth and easily transfers all colours in one nicely-pigmented swipe. The way the lipstick is cut in a slanting angle also helps when trying to apply into the corner of the lips. If you want that gradient lips without going through too much hassle, then this is the product for you. – Angelin Yeoh
Etude House Play Color Eye Palette #Best Loved, RM114
This palette consists of the 15 most popular colours from Etude House – mostly brown and gold tones. While my choice of eyeshadow shades are usually dark blue and grey (I love the dramatic smokey eye effect), I was surprised that the palette was able to create a sophisticated night-time look when paired with a thick feline flick eyeliner. My favourite shades were the Purple Dress and Coffee To Go. While vibrant colours are not something I would usually go for, I like the palette’s versatility to create both night- and day-time looks with a pop of colour. – Lee Chonghui